25 July 2006
“The PSAs are something entirely new,” said Taron Lexton, the 22-year-old director of UNITED and the new PSAs. “They bring to life the very human rights you actually have right now.”
Some 450 actors and actresses appear in the messages. The time and effort involved in shoots was equivalent to what it takes to shoot a full, feature-length film. Five months of postproduction followed and, in the end, the thirty PSAs were produced—from start of scripting to finish—in seven months.
“The release of these PSAs constitutes a breakthrough for the teaching, preservation and advancement of human rights for all people everywhere,” said the Church of Scientology International’s Human Rights Director.
The need for broad-scale human rights education could not be more urgent. Across the globe today, an estimated 1.2 million children are trafficked each year as a commodity for exploitative labor or sex slavery, over 300,000 child soldiers—some as young as 8—are exploited in armed conflicts at any given time, and 115 million primary school-aged youth are out of school. Through these audiovisual presentations and other educational tools, Youth for Human Rights International seeks to reach millions of people to raise awareness and bring about global change.