30 Rights. 30 Ads PSAs Broadcast

March 26, 2008

Every four minutes another one of the 30 human rights from the United Nations Universal Declaration of Human Rights aired on major stations in Switzerland, marking the 60th anniversary of the Declaration. Viewed on large screens in major train stations in Zurich, Bern, Lausanne and Geneva, these public service announcements (PSAs) brought human rights education to viewers of 1500 times in one day.

Commuters learn their rights in Swiss train stations.

Youth for Human Rights’ dramatic audio-visual PSAs communicate key human rights concepts in each of the 30-second or 1-minute spots. As part of a package of audio-visual and written materials in use internationally as part of Youth for Human Rights International’s human rights education programs, they have aired on over a thousand TV stations.

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